Milan Fashion Week
Now that the Paris and London Fashion Weeks are over, we can now concentrate on the Milan Fashion Week. Milan Fashion Week is the third of the Big Four Fashion Weeks, including New York, London and Paris. This year the FW16 (Fall Winter 2016) collection, Milano Moda Donna, was revealed from February 24 to March 1, 2016. Like the other Fashion Weeks, it is held bi-annually in February/March and September/October.
Milano Moda Donna
Milan Fashion Week, better known in Italian as Milano Moda Donna, is owned by the National Chamber for Italian Fashion (Camera Nazionale della Moda Italiana), a non-profit association which disciplines, co-ordinates and promotes the development of Italian fashion, and is responsible for hosting the fashion events and shows of Milan. The Camera Sindacale della Moda Italiana was established on 11 June 1958. This was the forerunner of the body that subsequently became known as the Camera Nazionale della Moda Italiana.
Italian Fashion History
Italian fashion became prominent during the 11th–16th centuries, when artistic development in Italy was at its peak. Cities such as Palermo, Venice, Milan, Naples, Florence and Vicenza started to produce luxury goods, hats, cosmetics, jewellery and rich fabrics. During the 17th-early 20th centuries, Italian fashion lost its importance and gleam when Europe’s main trendsetter became France, with the great popularity of French fashion; this is due to the luxury dresses that were designed for the courtiers of Louis XIV. However, since the 1951–53 fashion soirées held by Giovanni Battista Giorgini in Florence, the “Italian school” started to compete with the French haute couture, and labels such as Ferragamo and Gucci began to contend with Chanel and Dior. In 2009, according to the Global Language Monitor, Milan, Italy’s centre of design, was ranked the top fashion capital of the world, and Rome was ranked 4th. Milan is generally considered to be one of the “big four” global fashion capitals, along with New York City, Paris, and London; occasionally, the “big five” also includes Rome.
Italian fashion can also be connected to the most generalized concept of “Made in Italy”, a sort of merchandise brand expressing excellence of creativity and artisanship. Italian luxury goods are renowned for the high quality of their own textiles and the perfect elegance and refinement that goes into making them up, as well as for the guarantee of quality materials. Many French, British and American high-top luxury brands (such as Chanel, Dior, Balmain, Ralph Lauren, to name a few) also refer to Italian craft factories, located in highly specialized productive districts especially in the Centre-North of Italy, to produce either part of their apparel and accessories.
The non-profit making association, which disciplines, co-ordinates and promotes the development of Italian Fashion is the National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana), now headed by Carlo Capasa. It was set up in 1958 in Rome but is now based in Milan to represents all the highest cultural values of Italian Fashion. This association has pursued a policy of organisational support aimed at the knowledge, promotion and development of fashion through events with a highly intellectual image in Italy
Italian luxury brands Gucci, Armani, Roberto Cavalli, Dolce and Gabbana, Jil Sander, Versace, Fendi and many others remain trendsetters for the Milan Fashion Week. Young designers are also provided with the opportunity to present their collections on the alternative grounds around Via Tortona. The shows are strictly by invitation, however some public shows are held in venues around the city for women of today to discover the latest fashion trends.
Milan is home to top brands like Giorgio Armani, Valentino, Versace, Dolce and Gabbana, Prada, Moschino and Etro amongst others.
The fashion shows take place at the FASHION HUBs that were built at four locations in the city centre: in front of the Palazzo Giureconsulti, Palazzo Clerici, Palazzo della Ragione and the Palazzo Reale. Milan and their guests can enjoy the fashion shows thanks to the video walls at several key points in the city: via Mercanti, Piazza Cordusio, via Croce Rossa, Piazza San Babila corner of Corso Vittorio Emanuele and Corso Como. Also this year there were special events for young designers on the last day of Milan Fashion Week NUDE – New Upcoming Designers.