Rio Carnival @ Chelsea Flower Show

27th May 2016

Since 1913, RHS The Chelsea Flower Show known as the Great Spring Show has been recognised as the most prestigious flower show in Britain, and some argue of the world. Each year, during five days filled with events and exhibitions, the show is hosted by the Royal Horticultural Society in the grounds of the Royal Hospital Chelsea. Chelsea and in particular the surrounding streets of Sloane Square become a feast of colours, horticultural and floral exhibits during the Chelsea in Bloom competition, with the involvement of worldwide brands: Tiffany & Co., Smythson, Monica Vinader, La Perla, Sarah Chapman, Liz Earle, Rag & Bone, Links of London, Agent Provocateur,  11 Cadogan Gardens, Poetry, amongst others.

The theme of this year’s show champions the benefits of greening-up our grey spaces as part of the Greening Grey Britain campaign. Features in the RHS Greening Grey Britain Garden for Health, Happiness and Horticulture, designed by leading garden designer and BBC presenter Ann-Marie Powell, are providing practical ideas for visitors to take Chelsea home, especially to make their gardens a haven of health and happiness. Her design will be rebuilt in Angell Town, Brixton after the show. Spectacular show gardens, showcasing the exceptional talent of a handful of carefully selected garden designers. Each illustrates the possibilities of garden design, landscaping and plantsman ship, and collectively they deliver a broad range of design styles and celebrate diverse themes. Alongside the Show Gardens are the smaller garden categories. The Artisan Gardens pay homage to traditional and contemporary artisan skills, and the Fresh Gardens category incorporate innovative materials and challenging ideas. To know more about the 2016 highlights, visit: http://bit.ly/1WS8mEq.

One of this year’s features is the magnificent floral arch at the Bull Ring Gate entrance, in honour of the 90th Birthday celebration of the HM the Queen, was created by florist Shane Connolly. Made using British flowers, foliage and plants donated by growers throughout the UK. Floristry students from several colleges assisted Shane and his team for two days before the installation and also on site.

Floral arch at the Bull Ring Gate entrance by Shane Connolly
RHS Chelsea Flower Show, floral arch at the Bull Ring Gate entrance by Shane Connolly

Have you had the opportunity to visit it yet?

There are so many things to see, starting from the shop decorations. They are absolutely stunning! So, if you want to have a stroll this weekend why not choose the Chelsea in Bloom streets, to enjoy the beautiful concepts being presented by the retailers that participated in decorating there stores with the Carnival theme. Take a sneak look here: http://bit.ly/1TQfHoD .

SMYTHSON

Rio Carnival at Smythson, Chelsea in Bloom 2016

The Rio Carnival, yes, the most famous carnival in the world has come to London.  Our client Smythson, took part in the challenge and transformed their store in an exotic haven. And how did they score? Their window displays and internal installation of colourful parrots and exotic leafs received great feedback. Result: GOLD.

The parrots were handcrafted one by one, using different grades and colours of paper, by our team of Model Makers who helped design the bespoke models, to bring to life Smythson’s Rio Carnival concept. Smythson’s corporate colours were used to reinforce the brand across the Sloane Street store, along with different shades of greens, yellows and reds, to set the festival’s scene. The beautiful external flower installation, adorning the entrance of Smythson, has once more been created by Amanda Willgrave from Flirty Flowers, check her work by visiting her facebook page: https://www.facebook.com/search/top/?q=flirty%20flowers.

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Smythson, Chelsea in Bloom 2016, red and yellow parrot by Setsquare Staging Limited
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Smythson, Chelsea in Bloom 2016, Sloane Street store entrance by Setsquare Staging Limited
Smythson, Chelsea in Bloom 2016 by Amanda Willgrave from Flirty Flowers
Smythson, Chelsea in Bloom 2016, window display by Setsquare Staging Limited

Smythson launched a collection of cards, inspired by the flowers found in the world famous gardens of ‘Charleston’, home to the Bloomsbury Set. Charleston’s iconic walled garden was created by the artists Vanessa Bell and Duncan Grant and each flower was chosen to create cacophony of colour. The collection designs include delicate Wisteria, bold Sunflowers and sumptuous Iris, all of which are loved the world over by gardeners. You can purchase their articles on their official website: http://www.smythson.com/new-arrivals/chelsea-flower-show.html.