#TBT London 2012 Olympic Games

4th August 2016

With the opening ceremony of the Rio Olympic Games launching tomorrow, let’s take a look back at the London 2012 Olympic Games. Team Setsquare had an incredible sporting year, as we were involved in the delivery and build of the BBC Sport studio set and Cisco’s branded environment and experience house, along with projects which varied from multiple Olympic props, to the launch of the Nokia Lumia at Westfield Stratford City.

The key message behind the London 2012 bid was to provide Britain with a legacy and a large regeneration project in East London. The 2012 Olympics took place in a host of new venues, as well as existing and historic facilities around London. To achieve this, the Olympic Park was built in Newham, and has now become a hub for international and community events. A great example of this was the ‘Make the Future’ event hosted by Shell in July this year, where many school children were able to witness new ideas and innovations from across the world.

Our Work at the 2012 Olympic Games

– BBC Sport Studio

More than 50 million people in the UK alone watched the London 2012 Olympic Games on the BBC, even more internationally. Therefore, it was expected for the studio to achieve the highest standards possible.

We worked in partnership with Create Live to produce the bespoke set for the live coverage of the event. Our Workshops and Installations teams worked with true dedication to ensure the delivery would meet the client’s standards. A combined effort from the following teams were executed: Draughting, CNC Routing, Project Management, Carpentry & Joinery, Paint Workshop, Bespoke Furniture, Model Making and Test & Pre-build.

Below is an image of the studio prior to the 2012 Olympic Games going live:

BBC Sport Set. Available via: Create Live.
BBC Sport Set. Available via: Create Live.

– Cisco House: Westfield Stratford City, London

[su_youtube url=”https://www.youtube.com/watch?v=MutHxDSf34c”]

In collaboration with George P. Johnson (GPJ), we were appointed to create, develop and deliver Cisco’s experiential marketing House. The rooms featured state of the art Cisco technology, interactive exhibits to showcase the Cisco story in 3D, and a 360° theatre resembling the London Underground.

Cisco House Interior
Cisco House Interior: Interactive Exhibits
Cisco House Underground Interior
Cisco House Underground: 360° Interactive Theatre


Cisco House Interior
Cisco House Interior: Guest Seating Area
Cisco House Exterior
Cisco House Exterior: 20ft High Balcony

The other projects we worked on during the 2012 Olympic Games were:

– The launch of the Nokia Lumia 800, Westfield Stratford City

– Multiple props used during the Games

This summer’s Games at Rio will have a lot to live up to… May the best teams win!